by Chaten Parmar
Guest Blogger and owner of Conceptstore
http://www.conceptstore.co.uk
Is it the brand that creates the design or the design that creates a brand ???
Its a tough one!
My thoughts are that the brand creates the design. Its the source and inspiration for a design project that creates the final piece BUT….
What if the final piece is no good! Does that mean that the brand is no good?
Sometimes its the final design piece alone that creates the premise of a future brand.
Many say that the brand doesn’t matter, its the design that sells it! Did you buy an MP3 player because of its brand, use and features or an ipod because the way it looks?
I myself have had jobs were the design really formed the brand. Others where the brand just spoiled the design.
Design is a communication of the brand. No matter how credible or great your business really is, a poor misguided visual representation can lead to doom. We all have to sell ourselves and that’s what design does best, it sells.
Selling based purely on good looks though can also lead to doom. Its important to follow up your attractive presentation with real hard and honest truth. The visual brand must come alive into the real world and become a real brand, a trusted one and an excellent one.
When done properly its the brand that creates the design but like most pairings in life the brand is nothing without the design. Why? Because no one will ever know it existed?
About the Author:
Chaten Parmar is the owner of Conceptstore Design Solutions, a design and brand development agency which fuses the disciplines of graphics design, web design and brand development into one service.
Kasumi’s Wednesday’s “Words that Sell” is back by request
Words that mean “Bold”
Using carefully selected relevant words can help boost interest and ultimately entice customers/clients to buy your products / use your services.
Using a range words can help make your website more appealing to visitors.
Why not consider some of these words;
adventurous
assuming
daring
confident
forward
fresh
strong
intrepid
N.B Words that sell has now become a weekly Wednesday feature of Kasumi says..
Check back each Wednesday for Words that sell
Tags: bold, words that sell
| You Are Charming and Energetic |
 You are a cheerful, funny person. You are in love with the whole world. You are spontaneous and enthusiastic. You’re up for anything, especially adventure! You are outrageous and sometimes even shocking. You can’t help it… you’re just being yourself. If something interests you, you investigate it. |
