1) Keywords – when you make a website it has to be about something a product or a service, so you would need to build on the keywords are the key for ranking up higher on Google. Some of the best place you could add the keywords are in the page titles, you’re heading tags, and your body content.
2) Social networking – many of you think adding you thing adding your website is just like spamming and feel like just another one to the list but social networking actually do help with ranking on Google, this will also give you some external links from the site and help you gain more visitors reading you post. In my opinion you should spend around 20 min on your social networking site updating or posting something.
3) Get Google Analytics – if you do not know about this feature the Google offers then you are missing out. The plug-in help you identify where you visitors car coming from how many your getting and much more. This is perfect if you’re looking to find out how when where and who is coming to you website.
4) Press release – one thing you guys might not know about is PRweb where you can promote you website and could get a lot of leads for it, most big companies have already done PRweb but do not share their ideas but describe what their about.
5) Link building – this could be one of the most important for your business to get higher in Google Search engine, the more you have the better. In recent Google updates it been much better due to website getting taken don who have spammy back links.
The SEO market in the UK is continuing to grow rapidly, according to research by Econsultancy who estimate the SEO industry in the UK now brings in more than three-quarters of a billion dollars each year.
The value of the SEO market rose 18% in 2011 to reach $821 million, up from $697 million a year earlier, and $601 million in 2009, according to Econsultancy. That includes agency fees to revise and improve natural and paid SEO, SEO PR, social media optimization for search and SEO staffing investments.
Google’s reign continues in the UK with over 90% of search queries conducted on the search engine which means that any changes made have “significant impact to existing SEO efforts”.
“The boundaries of SEO as a digital discipline are blurring. As businesses focus on end goals, the technical distinctions between different digital disciplines become less relevant, with SEO techniques permeating (and being permeated by) other areas of digital marketing,” says Econsultancy in a press release.
Google has uploaded a new video to its YouTube channel describing five of the most common search engine optimisation mistakes – and six ‘good ideas’ to help internet marketers get results.
The first mistake is to begin to optimise your business’ website without first establishing your USPs (unique selling points). Apart from the simple reason that conversion matters – appearing in search engine results pages (SERPs) does not mean that people will buy into your product – this could also be tied to Google’s recent innovations in social search, as effectively-communicated USPs may encourage users to share your page with others.
The second mistake is to carry out your SEO separately from your other marketing activities. By tying offline marketing into online marketing, key phrases and slogans that users have searched for after seeing them on ‘real world’ adverts should begin to rank well in SERPs.
The third mistake is related to pagination – companies must use the latest standards to help search engines index their pages rather than using canonical tags, or fail to use code at all.
Ohye’s fourth tip is to avoid getting caught in ‘trends’. She uses the example of the way in which search engines and websites were once focused on attracting users, whereas now the focus has shifted towards achieving good rankings. As she points out, a good ranking does not necessarily mean good traffic.
The fifth and final SEO pitfall is, conversely, to fail to respond quickly to changes in search engines and within your industry. This includes simple matters like regular website updates, but also being able to quickly implement changes recommended by marketing and SEO teams when, for example, Google updates its algorithm.
If you want to learn more about SEO then I strongly recommend using the SEO school guide which has been provided by SEO Specialists. It is one of the best guides out there on the internet and here’s 5 reasons why to have a look:
1. Teach yourself how to get ranked top ten on Google.
2. Get a better understanding why backlinks are so important.
3. It helps prevent you from making mistakes that you generally make if you didn’t have an advanced understanding of SEO
4. The information is very reliable and has been produced by someone who has been working in the sector of SEO for a long time.
5.It is very detailed, there’s not much you would miss it has every last bit of information that you need and has been explained to a level where it could turn you into an SEO expert
Are you ready for some high quality SEO? That is what we at Kasumi SEO can offer. We are experts on all kinds of search engine opimisation solutions and are keen to help with innovative suggestions and methods.