The biggest question that people related to web developing and SEO are asking is what is going to happen in 2014 in SEO, and what changes will be made. We can make our projection about SEO in 2014 by seeing what Google analysis and experts have to say. Also the updates that were made in 2013 related to SEO can guide us about its future.
Updates made in 2013
The updates that were made in 2013 were the introduction of Penguin 2.0 (May 2013) and 2.1 (October 2013).The Penguin brought changes to the algorithm were to fight out spam links and dish out the people that were breaking the rules. But the biggest and most significant changes that made Google made was the introduction of hummingbird. It completely changed the way web developer with SEO knowledge look at their content, keyword and SEO strategies.
The updates made in 2013 gave clear idea to the people that, if sites want to improve their ranking and searching they must attract content driven traffic rather than emphasizing on other means. The web developers with SEO knowledge are now emphasizing to make websites for their clients that are attracted to the people who are coming to the websites for content. Similar the SEO dealing firms are also pushing their clients to make their websites that contain quality-content.
People are also asking about the keywords used within the SEO. Google analytic is now more providing its selected keywords to webmaster. Instead you are given the opportunity that you decide on your own depending upon your data which keywords will become more helpful in searching your content on the search engine. However, the use of keywords is not that high in priority as the quality content. A quality-content is the biggest key in getting successful SEO in 2014.
Responsive designed website:
The latest report from Microsoft has told that the number of mobile user accessing the internet will surpass the number of desktop users. This thinks clearly gives an idea that your site must be mobile friendly i.e. its presence on the internet is mandatory. So, the web developer with SEO knowledge has an extra advantage over the others to mould their websites for mobile users as well.
The web pages that can be displayed on mobile phones can be optimized in two ways either you can make a web page that can provide only few selected aspects of the original page. The second way is to make a responsive web page that can be used to access each and thing of the original web page. Regardless of what type of site you have, it is mandatory that you ensure it is prepared for mobile users.
SEO game changes frequently:
It is impossible to predict what will happen next. But with the updates available you can predict and make stratigies. To have a good SEO for your web pages you must optimize your website for mobile users; provide quality and informative content to the users. The important thing is to get up to date with the Google guidelines.