Kasumiseo.co.uk

The SEO market in the UK is continuing to grow rapidly, according to research by Econsultancy who estimate the SEO industry in the UK now brings in more than three-quarters of a billion dollars each year.

The value of the SEO market rose 18% in 2011 to reach $821 million, up from $697 million a year earlier, and $601 million in 2009, according to Econsultancy. That includes agency fees to revise and improve natural and paid SEO, SEO PR, social media optimization for search and SEO staffing investments.

Google’s reign continues in the UK with over 90% of search queries conducted on the search engine which means that any changes made have “significant impact to existing SEO efforts”.

“The boundaries of SEO as a digital discipline are blurring. As businesses focus on end goals, the technical distinctions between different digital disciplines become less relevant, with SEO techniques permeating (and being permeated by) other areas of digital marketing,” says Econsultancy in a press release.

Google has uploaded a new video to its YouTube channel describing five of the most common search engine optimisation mistakes – and six ‘good ideas’ to help internet marketers get results.
The first mistake is to begin to optimise your business’ website without first establishing your USPs (unique selling points). Apart from the simple reason that conversion matters – appearing in search engine results pages (SERPs) does not mean that people will buy into your product – this could also be tied to Google’s recent innovations in social search, as effectively-communicated USPs may encourage users to share your page with others.
The second mistake is to carry out your SEO separately from your other marketing activities. By tying offline marketing into online marketing, key phrases and slogans that users have searched for after seeing them on ‘real world’ adverts should begin to rank well in SERPs.
The third mistake is related to pagination – companies must use the latest standards to help search engines index their pages rather than using canonical tags, or fail to use code at all.
Ohye’s fourth tip is to avoid getting caught in ‘trends’. She uses the example of the way in which search engines and websites were once focused on attracting users, whereas now the focus has shifted towards achieving good rankings. As she points out, a good ranking does not necessarily mean good traffic.
The fifth and final SEO pitfall is, conversely, to fail to respond quickly to changes in search engines and within your industry. This includes simple matters like regular website updates, but also being able to quickly implement changes recommended by marketing and SEO teams when, for example, Google updates its algorithm.