by John Wylie MCIPR
Guest Blogger
Director of Public Affairs for : Translate Scotland Public Relations & Marketing
http://www.translatescotland.co.uk
Last week I met a few of my friends from Shetland who were down on a random shopping trip to the ‘mainland’ Our random meetings have been going on for about 10 years now and has jokingly become known as [...]
Continue reading about 90% of sales are lost because of a simple marketing mistake
by John Wylie MCIPR
Guest Blogger and Director of Public Affairs for: Translate Scotland Public Relations & Marketing
http://www.translatescotland.co.uk
What do the following companies have in common?
1. Asa Candler did it for Coca -Cola.
In 1887 he bought the formula for Coca-Cola from its inventor John Pemberton and several other share-holders for $2,300. The success of Coca-Cola was largely [...]
Continue reading about In a somewhat crowded marketplace how do you get noticed?
by John Wylie MCIPR
Guest Blogger and Director of Public Affairs for: Translate Scotland Public Relations & Marketing
http://www.translatescotland.co.uk
In his book The Winning Attitude, John C. Maxwell, noted author and speaker tells us that attitude is:
The “advance man” of our true selves
Has inward roots but outward fruits
Is our best friend or worst enemy
Is more honest and more [...]
Continue reading about How to solve the problem of tomorrow…Today
