Kasumi says… Basic steps for organic search

Let’s look at the basic steps for organic search:

1. Get your pages in the search index…
   To get your pages indexed, most search engines send spiders to your site>
   If spiders are having trouble indexing your pages, you might need to make changes to your site so that they can succeed.
   No matter what it takes, you must get your content indexed.

2. Choose the right keywords…
   You must figure out what words searchers are typing in.
   To discover the keywords that you should target, you can do the work yourself, hire a consultant to help you do it, or have the consultant do it for you.

3. Optimize your content…
   After you have deduced what people are looking for, you can tune your content to match.
   Just remember that you have to update your content to match what searchers are looking for.

Read more from…
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site
by Mike Moran & Bill Hunt

Tags: content, keywords, organic search