Say for example you are an Mortgage Broker, you have 100 followers on Twitter and you Twitter about the weather, your hobbies, and the odd business related snippets.
You then post a topical tweet on a new independent website that can help people find the most suitable mortgage for them, and your followers respond with interest and thanks.
One of your own 100 followers retweets your Twitter to their own 500 followers some of which actively seek to follow you. Your Tweet has now reached 600 people some of which may also retweet your original message…
Importantly some of these individuals may contact you directly regarding your tweet which may ultimately turn into business for you.
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