| You Are a Lion |
 You are radiant and energetic. You have a strong sense of intuition, and you use it. You have strength, but you prefer not to use it. You avoid confrontations. You are good at getting what you want in life. You are full of stealthy moves. |
WOW! I just saw the most risque subliminal sexy car advertisement I have ever seen on TV. I was so amazed at the ad that I cannot even recall what car it was. How this one got through the FCC censors I do not know. Perhaps they will catch it later. Perhaps they already saw and approved it. Only time will tell.
So, what is my point regarding sexy car ads? Well to begin with, sex sells. Whether it is legal or illegal, or whether in print, TV, radio or on the Internet, it is part of our daily lives. Sexual innuendo is actually predominant in all facets of business.
Sometimes the stories connected with racy issues can be scandalous as evidenced in the recent turmoil surrounding the former Governor of New York Eliot Spitzer and his trysts with prostitutes. Or, sometimes the stories can be just on the edge of being racy.
For example, On TV, they can not show the naked body of an actress. But sometimes, they can show a portrait which has a naked woman in it. I say sometimes because it depends on the show, the network, the sponsors and the donors. Should the woman’s naughty bits be censored and not the portraits? Should they both be censored? Or should they both be uncensored?
This all relates back to the TV commercial I saw about the sexy car advertisement. I know, I know, some of you want to know what channel, what car, where can I see it etc. Well, quite honestly I was just flicking the remote and stumbled upon the ad. Perhaps you will see it if it is not pulled by the FCC.
What makes this so intriguing is that sexy sleek exotic cars are designed to make you (especially men) feel macho. That you can get almost anything you want. Whether it is a stare by the public, the best parking spot at the nightclub, a date, an ego boost, or whatever turns you on. It is sex appeal at its finest. The exotic car exudes sexiness so why not show a TV commercial touting it.
Another perfect example is the various Car Shows both National and International. Recently the annual Auto Show took place at the Javitz Center in New York City. All you have to do is attend one of these shows to see the relationship of sexual innuendo to the cars on display. It is generally subtle. However in some instances it is quite overt. I am not just talking about Exotic or Luxury cars here. I am also referring to our everyday average cars from Honda, General Motors, Ford, Toyota and the like. They all want a piece of the action and they are a accomplishing their goal. They know the importance of competing with the Exotics such as Porsche, Ferrari and Lamborghini as well.
In addition, take a drive on the information superhighway (the Internet) and do a search on exotic cars. When the search page opens click the word videos. The only video group that came close to the sexy ones is crash videos. If you are into spectacular crashes you should check that out too.
How important is all of this in our daily lives? The fact is it is very important. The automobile industry is an integral part of economic climate on a global basis. When the general public both here and abroad slow down buying new cars it affects the global economy. The most recent reports of new car sales in the United States for February 2008 were very disappointing across the board including most imports. The majority of the American public believes we are in a recession and it shows with the lackluster purchases of new cars.
Therefore the auto manufacturers are forced to step up their marketing and advertising techniques to include more of the sexual overtones to the cars because ’sex sells.’ The car companies must stay on top of who their demographic audience is for the make and model they want to appeal to the most. If not, car sales will continue to drop at even a more rapid pace and that in turn spells continued and deeper economic turmoil. The country cannot financially afford a further decline to the economy and the dwindling value of the Dollar. So in turn the various Government agencies, both directly and indirectly loosen their regulations just a bit to help stimulate the economy as they see it. Thus the airing of the risque TV commercial I mentioned above.
Let me ask you these questions. It makes no difference if you are male or female, the questions will still apply. Let us assume for the sake of these questions that you are in the market to buy a new car.
1. Would a sexy car ad commercial (male or female) sway you one way or the other?
2. When you walk into a showroom, would you rather have a male or female salesperson?
3. Other than price, how important is how sexy or hot the car looks?
4. If you could afford a luxury or exotic car that is priced in six figures, would you go for the luxury
car such as a Rolls Royce or Bentley, or would you go for an exotic like a Ferrari or a Lamborghini?
5. What color Ferrari or Aston Martin or any exotic car would you choose?
6. What color luxury cars such as a Bentley or a MayBach would you choose?
7. Do you think that any of the automobile commercials you see on TV sway you to buy their car?
8. Would you buy a foreign or a domestic car?
9. Other than price, what is the most important thing about the car that will make you want to buy it?
Now take a moment and reflect on your answers. Can you see any patterns in your answers? There was a survey conducted by me recently to 150 people who visited my website. They were asked these same nine questions on line. The results of the survey were very interesting. See how your answers compare.
Question one results: 59% said that a sexy TV commercial would sway them.
Question two results: 72% preferred a male.
Question three results: 68% said a sexy looking car is important.
Question four results: 39% luxury and 61% exotic.
Question five results: Overwhelmingly 88% selected red.
Question six results: Overwhelmingly 74% selected black.
Question seven results: 23% said yes and 76% said no.
Question eight results: 62% foreign, 34% domestic.
Question nine results: 77% said that the car must look and ride great.
What I can determine from the responses of the 150 people is that sexy red exotic cars are what they want. Therefore, I believe that subliminally sexy car ads do work well on the general public.
Victor Martel
Expert in buying and selling luxury and exotic cars quickly and at the best price. http://www.finestmotorsports.com
Also visit his blog at ttp://www.finestmotorsports.com/blog to better understand the car buying and selling experience.
Tags: sex sells, sexual innuendo, sexy, sexy ads, subliminally sexy
SOCIAL MEDIA offers marketers an opportunity to significantly increase targeted web traffic to their chosen web site or page. With increased web traffic comes increased profit.
It is my hope that this article will persuade Internet Marketers, not yet involved in SOCIAL MEDIA, to start now. I fear that those who don’t, in 2010, will get left behind.
So, in this article, I am going to briefly cover some of the basics, including:-
+ ‘What is Social Media?’
+ ‘Why you should embrace it (or miss out)?’
+ ‘What Social Media Platforms are there?’
+ ‘Taking a softly softly approach’.
- WHAT IS SOCIAL MEDIA (SM)?
I like to think of SM as Content which is published/posted online, with the intention that the content will be added to, by others, thereby stimulating interaction between people.
Social media is already out there, generating Web traffic. It is great to think that whatever you have to offer is already being discussed somewhere online by people. What are your potential customers discussing and what are the problems for which they need solutions? Because of the interaction involved, Social Media provides the means to better understand the real needs of your marketplace.
On a basic level, Social Media marketing involves positioning yourself so that people can find you. When people who have problems to be solved are ready to purchase and doing their research you want to be there for them – ready with content they will choose to read.
- WHY YOU SHOULD EMBRACE SOCIAL MEDIA (OR MISS OUT)?
Today, people (increasingly) use Search Engines to find what they want or visit somewhere like Facebook for recommendations. As a result, the power of traditional media has dropped away quite significantly.
On the other hand, businesses/entrepreneurs who have adopted correct Social Media marketing techniques are attracting higher levels of loyal web traffic to their sites and, consequently, significantly boosting profits.
Anyone keen on getting high rankings in the search engines should understand that Search Engines love social media sites because there is a lot of unique content which is frequently being updated. If you use Social Media (Web 2.0) sites to host your content, you will appear in Google more quickly. Search Engine Optimisation (SEO) and good site content will then ensure you achieve a good ranking and, therefore, a lot of web traffic.
- WHAT SOCIAL MEDIA PLATFORMS ARE THERE?
Basically, there are three main ‘threads’ to consider: Networking; Publishing; and Sharing (although in reality the threads overlap).
Sharing site
SOCIAL MEDIA offers marketers an opportunity to significantly increase targeted web traffic to their chosen web site or page. With increased web traffic comes increased profit.
It is my hope that this article will persuade Internet Marketers, not yet involved in SOCIAL MEDIA, to start now. I fear that those who don’t, in 2010, will get left behind.
So, in this article, I am going to briefly cover some of the basics, including:-
+ ‘What is Social Media?’
+ ‘Why you should embrace it (or miss out)?’
+ ‘What Social Media Platforms are there?’
+ ‘Taking a softly softly approach’.
- WHAT IS SOCIAL MEDIA (SM)?
I like to think of SM as Content which is published/posted online, with the intention that the content will be added to, by others, thereby stimulating interaction between people.
Social media is already out there, generating Web traffic. It is great to think that whatever you have to offer is already being discussed somewhere online by people. What are your potential customers discussing and what are the problems for which they need solutions? Because of the interaction involved, Social Media provides the means to better understand the real needs of your marketplace.
On a basic level, Social Media marketing involves positioning yourself so that people can find you. When people who have problems to be solved are ready to purchase and doing their research you want to be there for them – ready with content they will choose to read.
- WHY YOU SHOULD EMBRACE SOCIAL MEDIA (OR MISS OUT)?
Today, people (increasingly) use Search Engines to find what they want or visit somewhere like Facebook for recommendations. As a result, the power of traditional media has dropped away quite significantly.
On the other hand, businesses/entrepreneurs who have adopted correct Social Media marketing techniques are attracting higher levels of loyal web traffic to their sites and, consequently, significantly boosting profits.
Anyone keen on getting high rankings in the search engines should understand that Search Engines love social media sites because there is a lot of unique content which is frequently being updated. If you use Social Media (Web 2.0) sites to host your content, you will appear in Google more quickly. Search Engine Optimisation (SEO) and good site content will then ensure you achieve a good ranking and, therefore, a lot of web traffic.
- WHAT SOCIAL MEDIA PLATFORMS ARE THERE?
Basically, there are three main ‘threads’ to consider: Networking; Publishing; and Sharing (although in reality the threads overlap).
Sharing sites
Examples of places to ’share’ include: Slashdot; Digg; Stumble upon; Delicious and Fark.
These sites involve people sharing, with others, content that they have found useful or interesting. Recommendations could relate to bookmarks, links to news stories or web pages etc. So, if your article or page becomes popular, your are likely to get a lot of web traffic!
Publishing sites
Examples of where you can publish content: YouTube; Twitter; Squidoo; Flickr; Wikipedia; Google groups etc
It is no longer enough (or necessary) just to publish content on your website alone. Now you have the opportunity to place it, and even have it placed for you, around the web. You can publish text, photos, videos, micro blogs, articles, comments, reviews etc.
Networking sites
Examples: Facebook; LinkedIn; MySpace; Bebo; and Gather.
Connect with people you already know and look to make new friends. Within those communities it is best to identify smaller groups, networking together to discuss common interests related to your field. Remember to add your link to your email signature, blog etc so that others might join your community.
TAKING A SOFTLY SOFTLY APPROACH. Do not go straight into selling mode. You must first earn respect and trust, as someone who is genuinely trying to help solve their problems.
So, once you have located where your potential customers have gathered, introduce yourself then listen/observe and contribute. There will be many silent observers but try to actually meet people. Ask questions and help answer questions. In answering questions you could take the opportunity to find out what their challenges are. You will soon become known as someone who knows what they are talking about and as a result you will get web traffic to your site and opportunities to (passively) market your products/services.
I know that, in this article, I have only just touched the surface but, hopefully, I am leaving you wanting to know more. I hope that you can see the potential, that Social media marketing has, to greatly boost your targeted web traffic and therefore your profits. If you have not already done so, now is the time to take the plunge. The rewards are well worth the effort.
I wish you every success.
Adrian Norton
Adrian Norton is an Internet Marketer who really appreciates that without guidance from other marketers he simply could not have achieved success. In turn, Adrian now keenly offers guidance to others wherever possible. Adrian is delighted to make available this Comprehensive FREE Ebook (121 pages) focussing on – How You Can Use Social Media Marketing To Get Lot’s Of Traffic To Your Website.
Please feel free to download a copy now, by going to this site.
http://www.web20trafficwizard.com (FREE EBOOK).
Tags: online marketing, social bookmarking, Social media, Social Networking, Web traffic
