Sexy curves – modern marketing

by Kasumi DeMarco

Rimmel London sexy curves is the new must have makeup accessory with its sexy looking wand which has been ergonomically designed to give up to 70% more curve with it’s innovative Triple Plump brush and lash pumping formula to create voluptuous volume.

The new advert featuring Sophie Ellis Bextor encourages women to “live the London look”

Sophie Ellis Bextor new face for Rimmel is appealing to such a wide audience from being admired by the younger generation, being a true yummy mummy and sexy to the guys – What more could Rimmel ask for?

Watch the Sexy Curves Rimmel London Advert

What I find interesting in Rimmel is that they use sexy as a brand “Sexy Curves” there is no innuendo, no suggestion just a clear bold message.

If you want sexy curves, then buy Rimmel sexy curves mascara.

Again another thought provoking side to their advertising campaign is that it does not lend itself to a product to be bought as a gift – so appealing to men would not be their top priority.

This advert appeals to women wanting to flaunt a sexier look in having gorgeous voluptuous lashes, and it works.

So just like Sexy Jason Lewis tempts women to buy Aero Bubbles So Sophie Ellis Bextor persuades women to use Rimmel London Sexy Curves mascara.

Tags: London, Rimmel, sexy advertising, Sexy Curves, sexy curves mascara, Sophie Ellis Bextor, Women