Kasumi DeMarco on August 18th, 2009

When using a brand name, make sure it is easy to pronounce, easy to spell and importantly easy to recognise.
Think Chocolate bar brand awareness, how easy is it to identity the following brands…

Continue reading about Kasumi says… Brand name recognition

Kasumi DeMarco on July 7th, 2009

If you are considering using promotional gifts to help with brand awareness then ensure that it is relevant to your target market.
If you are looking to boost brand awareness of a local car dealership then promotional air fresheners would be an  ideal choice and one that are likely to be used and seen…
Think carefully selecting [...]

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Kasumi DeMarco on February 4th, 2009

When considering social media marketing before diving head first into the unknown, think carefully about your overall objectives which could be any one or combination of the following, or something entirely different;

Drive more traffic to business website
Create product awareness of a new product/service
Inform existing customers of discounts/offers
Raise online visibility for the business

Remember each of the [...]

Continue reading about Kasumi says… Set objectives