by Chaten Parmar Guest Blogger and owner of Conceptstore http://www.conceptstore.co.uk
Is it the brand that creates the design or the design that creates a brand ???
Its a tough one! My thoughts are that the brand creates the design. Its the source and inspiration for a design project that creates [...]
If you are considering using promotional gifts to help with brand awareness then ensure that it is relevant to your target market.
If you are looking to boost brand awareness of a local car dealership then promotional air fresheners would be an ideal choice and one that are likely to be used and seen…
Think carefully selecting [...]
Continue reading about Kasumi says… Promotional gifts for Brand Awareness
by John Wylie MCIPR
Guest Blogger and Director of Public Affairs for: Translate Scotland Public Relations & Marketing
http://www.translatescotland.co.uk
What do the following companies have in common?
1. Asa Candler did it for Coca -Cola.
In 1887 he bought the formula for Coca-Cola from its inventor John Pemberton and several other share-holders for $2,300. The success of Coca-Cola was largely [...]
Continue reading about In a somewhat crowded marketplace how do you get noticed?
