Kasumi DeMarco on April 1st, 2009

By now you should be well into following your yearly marketing budget plan…
However don’t forget at the end of each month look at what has been spent on marketing and then analysis the results ROI.
Has this years marketing budget been well spent to date?
If not make changes now…

Continue reading about Kasumi says… Set your marketing budget

Kasumi DeMarco on January 29th, 2009

If you are keeping to a strict marketing budget, try not to over spend jumping from one opportunity to another opportunity.
Instead think before you invest, consider both the advantages and disadvantages and select opportunities wisely. One well thought out invested marketing strategy may be better than three not so structured marketing strategies.
If you are specifically [...]

Continue reading about Kasumi says… Conserve money