Kasumi DeMarco on May 7th, 2009

When writing articles where possible try and end with a call to action.
It could be a call to action to buy a product, use a service or simply to make the reader think.
Reading an article should always generate some form of response from the reader, if not what would be the point of writing the [...]

Continue reading about Kasumi says… Article call to action

Kasumi DeMarco on January 23rd, 2009

Ok so you have a call to action….
But what is it?
Your web presence should have a strong call to action, not just a small “contact us” link at the bottom of the page.
Make a point of looking at your web presence and establishing if your own call to action is strong enough, visible enough and [...]

Continue reading about Kasumi says… What is your call to action?

Kasumi DeMarco on October 1st, 2008

Always have a call to action for everything you do. Anything from prompting the reader to purchase your product, subscribe to your newsletter, contact you, or simply just to keep reading your blog.
A good “Call to action” will contain;
- Benefits, not just features
- USP your unique selling point
- Repetition of the “call to action”
- Key [...]

Continue reading about Kasumi says… Remember the "Call to action"!