Kasumi DeMarco on November 24th, 2009

This time next month will be Christmas Eve…

but now is still not to late to look at your SEO campaign.
If you have not done so already make sure your Christmas deals and offers are visible on your site.
Link to any Christmas pages immediately from your home page.
and most importantly keep on top of your [...]

Continue reading about Kasumi says… Christmas SEO time

Kasumi DeMarco on October 20th, 2009

This in practise sounds obvious but it can often be the downfall of many online businesses…
Importantly you show know your products, understand them and ideally have an interest in them!
Research any products prior to trying to sell them online as well as taking a closer look at who your immediate competitors would be.
Is their an [...]

Continue reading about Kasumi says… If you want to sell – Know your products

Kasumi DeMarco on April 8th, 2009

When researching your competitors group them into the following;
Naturally Organic Competitors
Those that rank highly in the search engines for similar keywords to your own website
Paid Advertising Competitors
Those that dominate high rankings in the search engines through paid advertising
Offline Competitors
Those that target your websites audience offline and who may soon be your [...]

Continue reading about Kasumi says… Categorise your competitors