A good knowledge of your existing and potential competitors is critical for any business.
Watching what your competitors are doing allows you at worse to keep up and at best stay ahead within your market sector.
Any competition should not be treated lightly because a business that looks small may develop quickly into a major threat.
Never under estimate your competitors. Know what they are offering including their USP. Research they own visibility and web saturation regularly.
Concentrate on why visitors will want to visit your web site and not your competitors, can you build on your own USP to drive traffic to your web site
Remember always try to be a step [...]
