Kasumi DeMarco on November 3rd, 2009

Now it’s time to start thinking about the top-priority pages for your SEO campaign. These are the pages that you most want people to get to from the search engines, and for best results, they should contain the most compelling content and the most useful information. Since your visitors "land" on these pages from the [...]

Continue reading about Kasumi says.. Which pages do you most want visitors to see?

Kasumi DeMarco on October 26th, 2009

Knowing your target audience(s) will help you make important decisions—such as keyword choices, directory site submittals, and budget for paid listings —when you start your SEO campaign. It will also help you segment your site for each audience, which can improve your sales and other goals, as well as usability.
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Continue reading about Kasumi says… Who do you want?

Kasumi DeMarco on October 6th, 2009

The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the number of desirable visitors who come to your website via search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing). This includes things you do to your site itself, such as [...]

Continue reading about Kasumi says… Clarify your goals