Nov
5

Kasumi says… Avoid industry jargon

Kasumi DeMarco on November 5th, 2009

When considering your SEO campaign, avoid industry jargon…
Think about whether your site copy and content reflect the language of a potential customer ?
If not, a prospective customer will either have to learn industry jargon in order to find you, or alternately visit a competitor’s site who use more search friendly key phrases.

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