John Wylie on June 16th, 2009

by John Wylie MCIPR
Guest Blogger and Director of Public Affairs for: Translate Scotland Public Relations & Marketing
http://www.translatescotland.co.uk
What do the following companies have in common?
1. Asa Candler did it for Coca -Cola.
In 1887 he bought the formula for Coca-Cola from its inventor John Pemberton and several other share-holders for $2,300. The success of Coca-Cola was largely [...]

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Kasumi DeMarco on April 23rd, 2009

Make sure your site has a unified brand identity, by this I mean Logo, Icons, Favicon.
All should be virtually the same making it easy for your customers/clients to identity.
The colours, font types, images, in fact the whole overall concept needs to be uniform to your brand.
Don’t forget that these important features will all help to [...]

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Chaten Parmar on April 14th, 2009

by Chaten Parmar
Guest Blogger and owner of Conceptstore
http://www.conceptstore.co.uk
Trying to pick the best logo of all time is a hard thing to do, the criteria is difficult to ascertain in it self.

1.) There’s the big name corporate logos which can be argued as ” a great logo” because of the company rather then the design.
2.) There’s [...]

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