Bobsledding; the winter sport in which teams of two or four steer a sled down an ice-covered track, reaching super fast speeds, where the fastest sled wins, often by a mere hundredth of a second.
But what can we learn about marketing from bobsledding?
Just like in bobsledding the most critical part of marketing is at the [...]
Still in the wrath of wintry weather conditions that have hit the UK, you can only really begin to wonder what effect this unusually cold snap will have for many of the UK’s already struggling businesses.
On Tuesday 3rd February The Federation of Small Businesses (FSB) estimated 20% of the UK’s working population, or 6.4 million [...]
Continue reading about Snow – The icy affect it can have on business!


