Except taken from Search Engine Optimization: An Hour a Day
If your website is of the adult variety, prepare yourself for a difficult SEO experience. Besides dealing with mind-boggling levels of competition for keywords, you are also faced with several other disadvantages: a website that is, shall we say, more "visually" oriented than text oriented; a plethora of black-hat (questionable or unethical) SEO competitors; an entry page to boot out the under-21 crowd; and search engines that do not allow X-rated sites to advertise.
Sage Vivant, president and webmaster of CustomEroticaSource.com, has had her share of trials and tribulations working to promote her custom erotic literature website. Her many frustrations range from not being able to list her ads on Google AdWords for terms such as "gifts" and "anniversary" to being denied participation in the Better Business Bureau. "I’m extremely frustrated by having to constantly work around arbitrary moral rules relating to what is and is not ‘adult.’"
So, what does work for adult websites?
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Use descriptive text. It’s a real turn-on to the search engines! Find ways to add some very specific keywords, not just graphics, to your site.
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Your PPC campaign has the potential to be very pricey, so track it carefully, with a focus on cost per conversion.
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Be patient, and perseverant, with advertising rules and limitations.
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Although you’re in a very competitive spot, never use unethical SEO techniques, which could get you permanently banned (removed from the search engine listings).
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Utilize all of your image optimization options. The "Safe Surf Off" crowd knows how to use image-only search, and with careful attention to SEO for your pics, you’ll have a better chance at being found.
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Think beyond the search engines. Sage says, "Several years ago, I started an e-mail list, and I think that was the single most successful thing I ever did. I had been afraid that people wouldn’t want to hear from my business, but I was wrong—response to any promotion or announcement I send out through that list is always good to excellent."
Read more from…
Search Engine Optimization: An Hour a Day
by Jennifer Grappone and Gradiva Couzin
Tags: adult SEO, adult sites, erotica, Google, passionate, SEO, X-rated
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